Press Release
A Swimsuit Built From a Better Question
Founder Kerry Sykes spent a career studying what makes a woman feel confident in swimwear, then built a brand around the answer.Most swimwear starts with a shape. Kerry Sykes started...
A Swimsuit Built From a Better Question
Founder Kerry Sykes spent a career studying what makes a woman feel confident in swimwear, then built a brand around the answer.Most swimwear starts with a shape. Kerry Sykes started...
Baye London Press Release — July 2026
For Immediate Release - July 2026 BAYE London Steps Into the Spotlight. From the Collective Shows in Huntington Beach to Soirée en Blanc in Beverly Hills Florida-based luxury swimwear and...
Baye London Press Release — July 2026
For Immediate Release - July 2026 BAYE London Steps Into the Spotlight. From the Collective Shows in Huntington Beach to Soirée en Blanc in Beverly Hills Florida-based luxury swimwear and...
BAYE London Expands Its Destination-Inspired Sw...
Florida, USA – June 2026 - Luxury swimwear brand BAYE London continues to evolve its signature approach to resortwear with a growing portfolio of destination-inspired collections that reflect global travel,...
BAYE London Expands Its Destination-Inspired Sw...
Florida, USA – June 2026 - Luxury swimwear brand BAYE London continues to evolve its signature approach to resortwear with a growing portfolio of destination-inspired collections that reflect global travel,...
BAYE London Redefines Sustainable Swimwear Thro...
Florida, USA – May 2026 – In a fashion landscape increasingly shaped by fast trends and disposable clothing, BAYE London is taking a more considered approach to sustainability — one...
BAYE London Redefines Sustainable Swimwear Thro...
Florida, USA – May 2026 – In a fashion landscape increasingly shaped by fast trends and disposable clothing, BAYE London is taking a more considered approach to sustainability — one...
BAYE London Elevates Spring Resortwear with Pre...
Florida, USA – April 2026 – This spring, BAYE London brings luxury, performance, and effortless elegance to women’s resortwear and swimwear. Founded by South African-born Kerry Sykes, the brand combines...
BAYE London Elevates Spring Resortwear with Pre...
Florida, USA – April 2026 – This spring, BAYE London brings luxury, performance, and effortless elegance to women’s resortwear and swimwear. Founded by South African-born Kerry Sykes, the brand combines...
From Cape Town to Florida — A Travel-Inspired S...
Ponte Vedra Beach, FL — February — BAYE London, a luxury swimwear and resort wear brand founded by South African designer Kerry Sykes, is redefining the coastal wardrobe for women...
From Cape Town to Florida — A Travel-Inspired S...
Ponte Vedra Beach, FL — February — BAYE London, a luxury swimwear and resort wear brand founded by South African designer Kerry Sykes, is redefining the coastal wardrobe for women...