For decades, I have found it hard to find the perfect fitting costume. As I get older, I realise the importance of enjoying life to the fullest. I wanted to create something better, better, fit, better fabrics, something  I could wear at home or on holidays with my family or new and old friends and feel confident and beautiful in - that is BAYE London.

Making a fabulous swimsuit isn’t as easy as it looks.  It takes real skill and real time not only to get all the best components, but also the best  fit and trial it on many body shapes. There was really nothing on the market like our garments and I have had the privilege of working with an immensely talented team and together we created this amazing product, something that is truly special. 

BAYE London is more than just a swimwear brand. We are female founded and this business is a very personal one to me as someone who has always battled with body image. The name had to be empowering and BAYE which means ‘Be All You Envision’ really encapsulated that.

All of this came about because I have a great love for travel, I just love it. Especially beautiful coastal towns, and I was really inspired by the different lifestyles and cultures when I was on a lovely holiday or reading about new places to discover. 

BAYE London is made from buttery soft fabric in bespoke prints and colours that is not only sustainable but also suntan oil -, chlorine - and sea water - resistant, and it’s lined in a super soft fabric that doesn’t go see-through when wet. We really wanted to make something that would set you free. All you have to do is slip on your BAYE London swimwear and feel free to enjoy the important things in life while not compromising on what you want and what’s important to you.

Welcome to the BAYE London life.

Kerry