Florida, USA – April 2026 – This spring, BAYE London brings luxury, performance, and effortless elegance to women’s resortwear and swimwear. Founded by South African-born Kerry Sykes, the brand combines a love of travel with a commitment to high-quality, sustainable fabrics that move with women through every spring escape.

The BAYE London collections—including London Broderie, Florida Palm, and Cape Town Protea—feature swimsuits, bikinis, dresses, cover-ups, sarongs, and skirts, all inspired by Kerry’s global travels. Crafted from premium Italian fabrics, each piece is exquisitely soft, breathable, and resistant to suntan oil, chlorine, and seawater. Swimsuits are lined with ultra-soft material that maintains full opacity when wet, offering comfort, freedom of movement, and confidence for seaside adventures, cruise days, and poolside relaxation.

“BAYE London is designed to help women feel confident and effortless, whether they’re strolling along a Florida coastline or enjoying a cruise brunch,” says Kerry Sykes. “Our pieces are versatile, travel-ready, and made with premium fabrics that stand the test of time, season after season.”

Inspired by Kerry’s travels and global coastal experiences, BAYE London collections feature bespoke prints and carefully curated colors. The collections span swimwear, cover-ups, and beach dresses, offering a cohesive, stylish look for modern, travel-conscious women.

This April, shoppers can enjoy 20% off sitewide with code SPRING20, plus a free BAYE London wet bag with every swimsuit purchase. Gift cards and a full sizing guide are also available on the website, making it easy to treat yourself—or someone special—to premium resortwear designed for style, comfort, and confidence.

Shop the Spring Collection: www.bayelondon.com

About BAYE London

BAYE London is a female-founded swimwear and resortwear brand rooted in South African heritage and inspired by global travel. Combining luxury Italian fabrics, sustainable design, and versatile styles, the brand empowers women through fashion that is elegant, comfortable, and travel-ready.