BAYE London at The Modern Day Wife Event, Soirée en Blanc at Sofitel Beverly Hills

Kerry took BAYE London to Los Angeles, and it was one of those days that reminds you exactly why this brand exists.

Women discovering the collections for the first time. Feeling the fabric. Falling in love with the fit. Asking Kerry every question you could imagine about design, print and what makes BAYE London different.

Kerry spent the day on the floor, talking design, showing how to mix and match across the three collections and introducing brand new pieces for the very first time.

Here is everything that happened, and everything that is now live at bayelondon.com.
The Modern Day Wife Event. Soirée en Blanc

Soirée en Blanc is now in its fourth year, an all-white celebration at Sofitel Beverly Hills hosted by @moderndaywife. An immersive afternoon of panels, a fashion show, rooftop lunch, helipad photos and a room full of the most stylish women in Los Angeles.

BAYE London had a booth at the heart of it all, and from the moment the doors opened, it was busy. Women stopped, browsed, touched the Italian fabric and tried on pieces. Influencers came by throughout the day, picked up their favourites in the BAYE London mirror and shared their moments with their audiences.

Kerry was there all day, showing guests how to mix and match across the Florida Palm, Cape Town Protea and London Broderie collections, and sharing the design story behind every piece.

New Looks that are Hot Right Now

Kerry launched new additions to all three of the existing collections at the event. Here is everything that is now live at bayelondon.com:

Launched and new to the BAYE London, an elevated vacation-ready look: BAYE London Broderie Twin-Sets

The most talked-about piece at the event, and brand new to the BAYE London range.

The London Broderie Flutter Sleeve Top and Short Wrap Skirt arrived at Soirée en Blanc for the very first time, and everyone loved the 100% cotton addition

Available in three colors, Cobalt Blue, White and Navy Blue 

Why BAYE London

\At the event the same things came up again and again, from women discovering BAYE London for the very first time:
• The fabric. Sustainably produced recycled Italian fabric, buttery soft, resistant to chlorine, saltwater and sunscreen oils, and fully opaque when wet
• The fit. Hidden boning, inner shelf support, adjustable and removable straps, generous coverage and thoughtful design for every body type
• The details. Scalloped edges, ring details, beaded ties and broderie embroidery you can actually feel

This is what Kerry designs for. Every single time

Shop the New Arrivals

Everything Kerry showcased at Soirée en Blanc is now live at bayelondon.com, new colorways, new shapes and the brand new London Broderie wrap skirt and top.

bayelondon.com | @bayelondon | hello@bayelondon.com
Be All You Envision